Swedish iGaming brand integrates Pariplay’s online casino slots portfolio
March 17th, 2017 – Pariplay Ltd., a gaming technology company serving iGaming operators, land-based casinos and iLotteries, has announced a content partnership with Betsson.com, the Stockholm, Sweden-headquartered iGaming brand operated by Betsson Group. Under the agreement, Pariplay’s suite of branded and original video slots has integrated with Betsson.com’s online casino offering.
Licensed by the Malta Gaming Authority, the Government of Gibraltar, and the Alderney Gaming Control Commission, Betsson.com provides players with sports-betting, online casino, poker and bingo games in 18 languages, including English, Swedish, Norwegian, French, Spanish and Turkish. Complementing its core sports-betting offering, Betsson.com’s online casino, which features over 400 video slots, allows the brand to acquire a diverse range of customer demographics and engage its existing player database.
Betsson.com’s content partnership with Pariplay is part of the brand’s ongoing commitment to provide players with a constantly evolving selection of high-quality casino games developed by software providers. The Pariplay-developed video slots now available at Betsson’s online casino include new title Atari Asteroids®, released earlier in Q1 2017, as well as Atari Star Raiders®, Atari Black Widow®, and The Three Stooges®.
Original Pariplay video slot titles now featuring in Betsson.com’s online casino include Las Cucas Locas, Fish & Chips, The Magical Forest, Rio Bingo, and Fur Ball among others.
The content partnership has been enabled through Pariplay’s strategic partnership with iSoftBet, an existing Betsson.com software partner. Pariplay and iSoftBet, the London-based online and mobile casino software provider, distribute each other’s content through their content aggregator networks, respectively, FUSION and Game Aggregation Platform.
Pariplay is preparing to release the Valiant Comics-branded video slot Bloodshot® and Sharknado® as well as various original titles later in H1 2017. Once released, these will integrate with Betsson.com.
“We’re delighted to see our slots portfolio offered to players at Betsson.com, a globally-recognized gaming brand,” said Adrian Bailey, General Manager at Pariplay Ltd. “As we bring new games to market in 2017 and beyond, we look forward to our content having a growing impact on the brand’s player acquisition and retention.”