Sweden’s leading gaming operator to share Pariplay’s full portfolio of games with its expansive audience
28th May 2019 – Pariplay Ltd., a gaming technology company serving iGaming operators, land-based casinos and lotteries, has announced a new partnership with Svenska Spel Sport & Casino, Sweden’s largest and most successful online gaming firm. For Pariplay, the partnership marks a momentous breakthrough into Sweden’s recently regulated market, further asserting its leadership role in gaming’s emerging regions.
Partnering with the state-owned Svenska Spel Sport & Casino, which has dominated Sweden’s regulated market since it went live on January 1, 2019, positions Pariplay for impressive growth through the rest of 2019 and beyond. The deal provides an exciting opportunity for Swedish players to enjoy Pariplay’s complete catalogue of casino games, reaching a new audience that promises to strengthen its role as an industry-leading supplier of engaging and innovative content.
Svenska Spel Sport & Casino, which provides a wide-range of products that include sportsbook, casino and lottery, has enjoyed steady growth since market regulation in January, proving its unmatched ability to engage Sweden’s diverse target audience. In its interim report for Q1 2019, the operator boasted an increase of 14% in digital business compared to Q1 2018, as mobile sales also increased by over 21%.
Further bolstering anticipation of the partnership is the upcoming launch of Pariplay’s exciting new online slot – Lucky Vegas. While the global release of Lucky Vegas takes place on 29th May, Svenska Spel Sport & Casino will be Sweden’s exclusive provider of the game for its first two weeks after launch (i.e. 29th May to 11th June). This will give local players the chance to enjoy a fresh new game via Sweden’s top gaming operator.
In addition to Sweden, Pariplay’s presence in Europe’s regulated markets has recently seen its services go live in Italy and Bulgaria. These accompany existing partnerships in the UK, Germany and Belgium. The revolutionary games supplier also recently acquired a B2B license in Romania and is in the process of expanding into Denmark, Portugal and Spain.
Jonas Nygren, VP Casino of Svenska Spel Sport & Casino, said: “We’re thrilled by our new partnership with Pariplay and what it will mean for all of Svenska Spel Sport & Casino players. Having already enjoyed success across many other regulated markets, we feel that Pariplay’s diverse collection of games will complement our existing product offering and give Sweden’s players even more exciting gaming experiences.”
Richard Mintz, Commercial and Marketing Director at Pariplay, said: “Partnering with Svenska Spel Sport & Casino, Sweden’s largest gaming operator, cements our presence in the region and highlights our drive for forward-thinking innovation. This aligns with our strategic goals for 2019, which are focused on Pariplay continuing to collaborate with the leading operators in the industry’s biggest regulated markets.”
For more information about Pariplay’s new partnership with Svenska Spel Sport & Casino, contact Pariplay.
About Pariplay Ltd.
Pariplay Limited is a leading provider of Internet Gaming Systems, offering state-of-the-art, in-house developed gaming platforms and Internet games as well as integrated third-party games from leading industry companies. Founded in 2010, our team has over 70 gaming experts with offices in Tel Aviv, Israel, Sofia, Bulgaria, Gibraltar, Isle of Man and India, built to support our customers’ requirements in a dynamic and competitive environment.
The group is licensed and regulated by the Gibraltar Gambling Commission, Malta Gaming Authority, the UK Gambling Commission, and the Connecticut State Government’s Gaming Division. Our Gaming Systems, RNG and all games are certified and tested by the leading testing labs and meet the highest industry standards for online gaming testing and certification.
As a business-to-business provider of games of skill and chance, Pariplay fully understands the importance of responsible gaming and has implemented policies and tools within its systems and games to provide industry-leading entertainment in a socially responsible fashion. The system combines identity verification with age verification and geo-Location services to determine whether an individual meets the minimum age requirement and is playing within a specific territory. Pariplay has implemented multiple responsible gaming tools to meet different regulatory standards and have provided players with a sophisticated self-exclusion tool that offers them an easy way to manage their gaming habits.