Pariplay Ltd. Launches FUSION

Pariplay Ltd. Launches FUSION

Gaming content aggregation technology allows iGaming brands to diversify and expand their game portfolios 

Douglas, Isle of Man. 25th February, 2016 – Pariplay Ltd., a Douglas, Isle of Man-based gaming technology company serving iGaming operators, land-based casinos and iLotteries, has announced the launch of FUSION, an online gambling content aggregator platform. Once integrated, FUSION provides operators with access to hundreds of high-profile online casino, instant win, scratch card and bingo games developed by leading game developers as well as Pariplay’s own titles.

Since 2010, Pariplay has been developing cutting-edge technology solutions for operators, including the company’s SMTM, a state-of-the-art platform for real-money iGaming, social, mobile gaming and iLottery brands. Building on their expertise in platform development, Pariplay’s FUSION allows operators to avoid multiple integrations with gaming content providers by providing them with a single, streamlined integration.

Developed using a RESTful API to ensure maximum compatibility, Pariplay’s content aggregator platform connects operators to many of the iGaming industry’s leading online casino content providers, including Microgaming, NetEnt, and Evolution Gaming among others. Pariplay is currently in the final stages of integrating additional high-profile development studios with FUSION and will announce these partnerships later in Q1 2016.

The content aggregator network also provides access to Pariplay’s own extensive portfolio of games developed by the company’s in-house studio. These include over 100 titles such as Atari Black Widow®, The Three Stooges®, Las Cucas Locas and other online slots as well as an array of table games, instant win, scratch card and bingo games.

In addition to providing easy access to the gaming content of Pariplay and leading third-party suppliers, FUSION also offers a solution to operators whose platforms do not support bonus functionality. Using the network, which allows operators to create player bonus wallets for their brands, the complexity of managing bonuses is made simple and intuitive.

“To be successful in 2016, iGaming brands need to offer players the most sophisticated and diverse selection of branded gaming content on the market,” said Adrian Bailey, Managing Director at Pariplay Ltd. “Our new content aggregator network FUSION allows operators to efficiently and cost-effectively overcome the twin challenges of diversifying their game portfolio and ensuring that their brands’ player acquisition and retention is maximised.”

For more information on Pariplay’s FUSION, please contact Pariplay.