NEW YORK, NY., EDISON, N.J., April 15, 2014 — Atari, one of the world’s most recognized publishers and producers of interactive entertainment, and Pariplay, part of a joint venture with Majesco Entertainment Company (NASDAQ: COOL) and a high-performance gaming technology company and developer of iGaming and iLottery programs, today announced a strategic partnership to launch Atari’s video game brands across real money gambling formats, including iLottery, social, online and mobile platforms. In addition, Pariplay will distribute Atari branded games throughout the Pariplay network.
Slated for launch in Q4, the Atari real money gambling web site will feature games from the Company’s robust portfolio of iconic properties, including arcade classics like Centipede®, Asteroids®, Tempest®, Pong®, and Missile Command®, among others.
Furthermore, all games will be available in the Pariplay network for operators to run these games through their sites. Pariplay designates several of the most successful Atari brands to its iLottery network enabling lotteries to host the next generation of fixed-odds and predetermined outcome games.
“Atari was a pioneer in the interactive entertainment space, having built tremendous brand equity through their rich suite of beloved brands,” said Gili Lisani, CEO Pariplay. “We are proud to steward their entry into the evolving iGaming category where players can engage with their properties in exciting new ways.”
Added Fred Chesnais, Chief Executive Officer of Atari, Inc.:
“Pariplay’s expertise in the real money gambling category coupled with their solid back-end architecture makes them an ideal partner. This initiative, coupled with our recent FlowPlay social casino announcement, supports our broader vision to expand Atari’s legacy properties outside of the gaming field.”
Pariplay remains focused on bringing premier entertainment properties to the iGaming and iLottery arena via its own established network and proprietary leading technology. The Company is part of a joint venture with Majesco Entertainment Company which helps accomplish this objective through a unique synergy across teams and resources.
